Posts by tag
Hotel Revenue and Marketing
44 posts
An Introduction to the Metaverse for Hotels
The idea of the Metaverse – a network of digital spaces where social interactions can occur facilitated by virtual and augmented reality – has gained traction as technology has improved.…
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5 Top Learnings for Hotel Tech from 2022
2022 started as a continuation, of this once-in-a-generation event, the COVID pandemic, but shifted mid-year and we finally got to see the beginnings of a resurgence in travel that, to…
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Social Bookings, The Next Frontier in Direct Revenue
A new trend in China is turning the “Direct Bookings” paradigm on its head. A hybrid model between third-party distribution and direct bookings is taking the market by storm requiring…
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How Guest Experience Shaped BIG MAMA’s Corporate Identity Redesign
Tobias Koehler is a hotelier with over 13-years’ experience in various marketing and IT roles within the Hospitality Industry. Having received both Bachelor’s and Master’s degrees from universities in Germany…
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The Evolution of Hospitality Technology: Part Three
In the two preceding parts of this series on the Evolution of Hospitality Technology, we connected with five industry veterans to look at, first, how hospitality technology began in the…
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How The Resort That Hosts The G7 Does F&B Marketing
An Interview with Schloss Elmau The hotel Schloss Elmau is an iconic resort in the Bavarian countryside in southern Germany. Built over 100 years ago, you might have heard of…
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The Evolution of Hospitality Technology: Part Two
We recently kicked off our latest series, “The Evolution of Hospitality Technology,” chatting with five industry veterans and Shiji experts about their experiences watching the hospitality technology space evolve, from…
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