Posts by tag
Hotel Revenue and Marketing
42 posts
Social Bookings, The Next Frontier in Direct Revenue
A new trend in China is turning the “Direct Bookings” paradigm on its head. A hybrid model between third-party distribution and direct bookings is taking the market by storm requiring…
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How Guest Experience Shaped BIG MAMA’s Corporate Identity Redesign
Tobias Koehler is a hotelier with over 13-years’ experience in various marketing and IT roles within the Hospitality Industry. Having received both Bachelor’s and Master’s degrees from universities in Germany…
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The Evolution of Hospitality Technology: Part Three
In the two preceding parts of this series on the Evolution of Hospitality Technology, we connected with five industry veterans to look at, first, how hospitality technology began in the…
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How The Resort That Hosts The G7 Does F&B Marketing
An Interview with Schloss Elmau The hotel Schloss Elmau is an iconic resort in the Bavarian countryside in southern Germany. Built over 100 years ago, you might have heard of…
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The Evolution of Hospitality Technology: Part Two
We recently kicked off our latest series, “The Evolution of Hospitality Technology,” chatting with five industry veterans and Shiji experts about their experiences watching the hospitality technology space evolve, from…
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The Evolution of Hospitality Tech: Part One
Most of the time at Shiji Insights, we look outward, interviewing the world’s top innovators, thought leaders, and trendsetting professionals in hospitality and hospitality technology. We’ve had some amazing conversations,…
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Understanding the Unconventional World of Hotel Distribution in China
With the global pandemic, inbound tourism to China has slowed to a halt, but as we look ahead to the inevitable post-pandemic travel boom, the nation of 1.4 billion people…
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