{"id":31180,"date":"2022-10-25T09:00:00","date_gmt":"2022-10-25T07:00:00","guid":{"rendered":"https:\/\/insights.shijigroup.com\/proactive-guest-communication-and-other-keys-to-great-guest-experiences\/"},"modified":"2025-02-21T12:08:01","modified_gmt":"2025-02-21T11:08:01","slug":"proactive-guest-communication-and-other-keys-to-great-guest-experiences","status":"publish","type":"post","link":"https:\/\/insights.shijigroup.com\/pl\/proactive-guest-communication-and-other-keys-to-great-guest-experiences\/","title":{"rendered":"Proaktywna komunikacja z go\u015b\u0107mi i inne klucze do wspania\u0142ych do\u015bwiadcze\u0144 go\u015bci"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p class=\"wp-block-paragraph\">25 pa\u017a 2022 przez <a href=\"https:\/\/reviewproblog.shijigroup.com\/author\/marketingreviewpro-com\/\">ReviewPro<\/a> w <a href=\"https:\/\/insights.shijigroup.com\/pl\/tag\/zarzadzanie-reputacja\/\">Najlepsze praktyki<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reagowanie na pro\u015bby i potrzeby go\u015bci jest podstaw\u0105 go\u015bcinno\u015bci. Jednak reaktywne podej\u015bcie ju\u017c nie wystarcza. Wielu hotelarzy przyjmuje obecnie bardziej proaktywne podej\u015bcie do swoich strategii anga\u017cowania go\u015bci. Poni\u017cej przedstawiamy r\u00f3\u017cne sposoby, w jakie proaktywna komunikacja mo\u017ce podnie\u015b\u0107 jako\u015b\u0107 us\u0142ug.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Komunikacja z go\u015b\u0107mi przed pobytem okre\u015bla w\u0142a\u015bciwe oczekiwania<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/insights.shijigroup.com\/wp-content\/uploads\/2025\/02\/Captura-de-pantalla-2020-11-17-a-las-18.05.39-1-e1666690039609-1024x502-1.png\" alt=\"Short Explanation about &quot;Paid for executive room but services not provided&quot;\n\" class=\"wp-image-29546 lazyload\"><noscript><img decoding=\"async\" width=\"1024\" height=\"502\" src=\"https:\/\/insights.shijigroup.com\/wp-content\/uploads\/2025\/02\/Captura-de-pantalla-2020-11-17-a-las-18.05.39-1-e1666690039609-1024x502-1.png\" alt=\"Short Explanation about &quot;Paid for executive room but services not provided&quot;\n\" class=\"wp-image-29546\" srcset=\"https:\/\/insights.shijigroup.com\/wp-content\/uploads\/2025\/02\/Captura-de-pantalla-2020-11-17-a-las-18.05.39-1-e1666690039609-1024x502-1.png 1024w, https:\/\/insights.shijigroup.com\/wp-content\/uploads\/2025\/02\/Captura-de-pantalla-2020-11-17-a-las-18.05.39-1-e1666690039609-1024x502-1-800x392.png 800w, https:\/\/insights.shijigroup.com\/wp-content\/uploads\/2025\/02\/Captura-de-pantalla-2020-11-17-a-las-18.05.39-1-e1666690039609-1024x502-1-120x59.png 120w, https:\/\/insights.shijigroup.com\/wp-content\/uploads\/2025\/02\/Captura-de-pantalla-2020-11-17-a-las-18.05.39-1-e1666690039609-1024x502-1-90x44.png 90w, https:\/\/insights.shijigroup.com\/wp-content\/uploads\/2025\/02\/Captura-de-pantalla-2020-11-17-a-las-18.05.39-1-e1666690039609-1024x502-1-320x157.png 320w, https:\/\/insights.shijigroup.com\/wp-content\/uploads\/2025\/02\/Captura-de-pantalla-2020-11-17-a-las-18.05.39-1-e1666690039609-1024x502-1-560x275.png 560w, https:\/\/insights.shijigroup.com\/wp-content\/uploads\/2025\/02\/Captura-de-pantalla-2020-11-17-a-las-18.05.39-1-e1666690039609-1024x502-1-240x118.png 240w, https:\/\/insights.shijigroup.com\/wp-content\/uploads\/2025\/02\/Captura-de-pantalla-2020-11-17-a-las-18.05.39-1-e1666690039609-1024x502-1-180x88.png 180w, https:\/\/insights.shijigroup.com\/wp-content\/uploads\/2025\/02\/Captura-de-pantalla-2020-11-17-a-las-18.05.39-1-e1666690039609-1024x502-1-640x314.png 640w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Wyobra\u017a sobie, \u017ce jeste\u015b go\u015bciem i w\u0142a\u015bnie zarezerwowa\u0142e\u015b podwy\u017cszenie standardu swojego pokoju, maj\u0105c nadziej\u0119 cieszy\u0107 si\u0119 dost\u0119pem do ekskluzywnego salonu z mi\u0142ymi dodatkami. Przychodzisz do recepcji hotelu, aby si\u0119 zameldowa\u0107&#8230; i informuj\u0105 ci\u0119, \u017ce ekskluzywny salon (wraz z mi\u0142ymi dodatkami) jest tymczasowo zamkni\u0119ty z powodu remontu. Ju\u017c jeste\u015b rozczarowany, a tw\u00f3j pobyt jeszcze si\u0119 nie rozpocz\u0105\u0142.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To, co hotel m\u00f3g\u0142 tutaj zrobi\u0107, to proaktywnie dotrze\u0107 do swoich przysz\u0142ych go\u015bci przed przyjazdem, aby ustali\u0107 w\u0142a\u015bciwe oczekiwania. Poinformuj przysz\u0142ych go\u015bci, \u017ce ekskluzywny salon jest tymczasowo zamkni\u0119ty za po\u015brednictwem wiadomo\u015bci e-mail, WhatsApp lub SMS przed pobytem. Wiele obiekt\u00f3w uwa\u017ca si\u0119 za zobowi\u0105zanych do ograniczenia niekt\u00f3rych swoich zasob\u00f3w, a go\u015bcie mog\u0105 by\u0107 bardzo wyrozumiali&#8230; je\u015bli wiedz\u0105 o tym wcze\u015bniej i mog\u0105 dostosowa\u0107 swoje oczekiwania.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pozw\u00f3l go\u015bciom kierowa\u0107 swoj\u0105 podr\u00f3\u017c\u0105<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/insights.shijigroup.com\/wp-content\/uploads\/2025\/02\/helena-lopes-QpjyqYy5R-U-unsplash-1024x683-1.jpg\" alt=\"Guest doing Check In in a Hotel Reception\" class=\"wp-image-29551 lazyload\"><noscript><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/insights.shijigroup.com\/wp-content\/uploads\/2025\/02\/helena-lopes-QpjyqYy5R-U-unsplash-1024x683-1.jpg\" alt=\"Guest doing Check In in a Hotel Reception\" class=\"wp-image-29551\" srcset=\"https:\/\/insights.shijigroup.com\/wp-content\/uploads\/2025\/02\/helena-lopes-QpjyqYy5R-U-unsplash-1024x683-1.jpg 1024w, https:\/\/insights.shijigroup.com\/wp-content\/uploads\/2025\/02\/helena-lopes-QpjyqYy5R-U-unsplash-1024x683-1-800x534.jpg 800w, https:\/\/insights.shijigroup.com\/wp-content\/uploads\/2025\/02\/helena-lopes-QpjyqYy5R-U-unsplash-1024x683-1-120x80.jpg 120w, https:\/\/insights.shijigroup.com\/wp-content\/uploads\/2025\/02\/helena-lopes-QpjyqYy5R-U-unsplash-1024x683-1-90x60.jpg 90w, https:\/\/insights.shijigroup.com\/wp-content\/uploads\/2025\/02\/helena-lopes-QpjyqYy5R-U-unsplash-1024x683-1-320x213.jpg 320w, https:\/\/insights.shijigroup.com\/wp-content\/uploads\/2025\/02\/helena-lopes-QpjyqYy5R-U-unsplash-1024x683-1-560x374.jpg 560w, https:\/\/insights.shijigroup.com\/wp-content\/uploads\/2025\/02\/helena-lopes-QpjyqYy5R-U-unsplash-1024x683-1-240x160.jpg 240w, https:\/\/insights.shijigroup.com\/wp-content\/uploads\/2025\/02\/helena-lopes-QpjyqYy5R-U-unsplash-1024x683-1-180x120.jpg 180w, https:\/\/insights.shijigroup.com\/wp-content\/uploads\/2025\/02\/helena-lopes-QpjyqYy5R-U-unsplash-1024x683-1-640x427.jpg 640w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Jako go\u015b\u0107 przybywaj\u0105cy do hotelu, wszystko co chcesz zrobi\u0107, to otrzyma\u0107 klucz i rozpocz\u0105\u0107 sw\u00f3j pobyt: czy to w interesach, rozpocz\u0105\u0107 zwiedzanie miasta, czy te\u017c le\u017ce\u0107 przy basenie przez ca\u0142y dzie\u0144. Jednak cz\u0119sto po przybyciu do hotelu wita nas kolejka do zameldowania.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Poniewa\u017c ob\u0142o\u017cenie ponownie ro\u015bnie, personel ma pe\u0142ne r\u0119ce roboty, staraj\u0105c si\u0119 zapewni\u0107 ka\u017cdemu go\u015bciowi wspania\u0142e i spersonalizowane do\u015bwiadczenia. Jednak niekt\u00f3re z interakcji transakcyjnych mo\u017cna zdj\u0105\u0107 z ich talerza, aby personel m\u00f3g\u0142 zaj\u0105\u0107 si\u0119 bardziej znacz\u0105cymi zadaniami. <a href=\"https:\/\/reviewpro.shijigroup.com\/products\/messaging-automation\">Zautomatyzuj<\/a> proaktywn\u0105 komunikacj\u0119, aby informowa\u0107 go\u015bci za po\u015brednictwem wiadomo\u015bci lub e-maila o tym, jak mog\u0105 kierowa\u0107 swoj\u0105 podr\u00f3\u017c\u0105 za po\u015brednictwem cyfrowego zameldowania i wymeldowania, jak zam\u00f3wi\u0107 jedzenie online lub udost\u0119pnia\u0107 wszelkie dostosowane oferty, kt\u00f3re pomog\u0105 im spersonalizowa\u0107 pobyt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Zameldowanie przy u\u017cyciu zautomatyzowanej komunikacji z go\u015b\u0107mi, gdy go\u015bcie s\u0105 jeszcze na miejscu<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/insights.shijigroup.com\/wp-content\/uploads\/2025\/02\/celpax-ZoGOw9WYMtQ-unsplash-1-1024x683-1.jpg\" alt=\"How was your day scale \" class=\"wp-image-29556 lazyload\"><noscript><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/insights.shijigroup.com\/wp-content\/uploads\/2025\/02\/celpax-ZoGOw9WYMtQ-unsplash-1-1024x683-1.jpg\" alt=\"How was your day scale \" class=\"wp-image-29556\" srcset=\"https:\/\/insights.shijigroup.com\/wp-content\/uploads\/2025\/02\/celpax-ZoGOw9WYMtQ-unsplash-1-1024x683-1.jpg 1024w, https:\/\/insights.shijigroup.com\/wp-content\/uploads\/2025\/02\/celpax-ZoGOw9WYMtQ-unsplash-1-1024x683-1-800x534.jpg 800w, https:\/\/insights.shijigroup.com\/wp-content\/uploads\/2025\/02\/celpax-ZoGOw9WYMtQ-unsplash-1-1024x683-1-120x80.jpg 120w, https:\/\/insights.shijigroup.com\/wp-content\/uploads\/2025\/02\/celpax-ZoGOw9WYMtQ-unsplash-1-1024x683-1-90x60.jpg 90w, https:\/\/insights.shijigroup.com\/wp-content\/uploads\/2025\/02\/celpax-ZoGOw9WYMtQ-unsplash-1-1024x683-1-320x213.jpg 320w, https:\/\/insights.shijigroup.com\/wp-content\/uploads\/2025\/02\/celpax-ZoGOw9WYMtQ-unsplash-1-1024x683-1-560x374.jpg 560w, https:\/\/insights.shijigroup.com\/wp-content\/uploads\/2025\/02\/celpax-ZoGOw9WYMtQ-unsplash-1-1024x683-1-240x160.jpg 240w, https:\/\/insights.shijigroup.com\/wp-content\/uploads\/2025\/02\/celpax-ZoGOw9WYMtQ-unsplash-1-1024x683-1-180x120.jpg 180w, https:\/\/insights.shijigroup.com\/wp-content\/uploads\/2025\/02\/celpax-ZoGOw9WYMtQ-unsplash-1-1024x683-1-640x427.jpg 640w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Kontynuujmy poprzedni przyk\u0142ad: w\u0142a\u015bnie si\u0119 rozczarowa\u0142e\u015b, a kiedy idziesz do swojego pokoju, zauwa\u017casz, \u017ce tw\u00f3j pok\u00f3j nie ma pi\u0119knego widoku na morze, o kt\u00f3rym wielu zachwyca\u0142o si\u0119, ale wychodzi na ulic\u0119. Kolejne rozczarowanie!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">W tym przypadku wielu go\u015bci nie posz\u0142oby do recepcji i nie poskar\u017cy\u0142oby si\u0119 na to, ale poskar\u017cy\u0142oby si\u0119 na to p\u00f3\u017aniej w recenzji lub w ankiecie. Zautomatyzuj proces wysy\u0142ania wiadomo\u015bci sprawdzaj\u0105cych pobyt go\u015bcia i upewnij si\u0119, \u017ce sprawa zostanie utworzona po oznaczeniu problemu lub skargi. Dowiedz si\u0119 o problemach, gdy go\u015b\u0107 jest jeszcze w obiekcie, aby mie\u0107 czas na ich naprawienie przed wymeldowaniem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Gdy go\u015b\u0107 wyje\u017cd\u017ca, podr\u00f3\u017c jeszcze si\u0119 nie sko\u0144czy\u0142a<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/insights.shijigroup.com\/wp-content\/uploads\/2025\/02\/pexels-oleksandr-pidvalnyi-1008155-1024x681-1.jpg\" alt=\"A traveler with a backpack and suitcase navigates the airport, surrounded by fellow passengers and travel signs.\" class=\"wp-image-29561 lazyload\"><noscript><img decoding=\"async\" width=\"1024\" height=\"681\" src=\"https:\/\/insights.shijigroup.com\/wp-content\/uploads\/2025\/02\/pexels-oleksandr-pidvalnyi-1008155-1024x681-1.jpg\" alt=\"A traveler with a backpack and suitcase navigates the airport, surrounded by fellow passengers and travel signs.\" class=\"wp-image-29561\" srcset=\"https:\/\/insights.shijigroup.com\/wp-content\/uploads\/2025\/02\/pexels-oleksandr-pidvalnyi-1008155-1024x681-1.jpg 1024w, https:\/\/insights.shijigroup.com\/wp-content\/uploads\/2025\/02\/pexels-oleksandr-pidvalnyi-1008155-1024x681-1-800x532.jpg 800w, https:\/\/insights.shijigroup.com\/wp-content\/uploads\/2025\/02\/pexels-oleksandr-pidvalnyi-1008155-1024x681-1-120x80.jpg 120w, https:\/\/insights.shijigroup.com\/wp-content\/uploads\/2025\/02\/pexels-oleksandr-pidvalnyi-1008155-1024x681-1-90x60.jpg 90w, https:\/\/insights.shijigroup.com\/wp-content\/uploads\/2025\/02\/pexels-oleksandr-pidvalnyi-1008155-1024x681-1-320x213.jpg 320w, https:\/\/insights.shijigroup.com\/wp-content\/uploads\/2025\/02\/pexels-oleksandr-pidvalnyi-1008155-1024x681-1-560x372.jpg 560w, https:\/\/insights.shijigroup.com\/wp-content\/uploads\/2025\/02\/pexels-oleksandr-pidvalnyi-1008155-1024x681-1-240x160.jpg 240w, https:\/\/insights.shijigroup.com\/wp-content\/uploads\/2025\/02\/pexels-oleksandr-pidvalnyi-1008155-1024x681-1-180x120.jpg 180w, https:\/\/insights.shijigroup.com\/wp-content\/uploads\/2025\/02\/pexels-oleksandr-pidvalnyi-1008155-1024x681-1-640x426.jpg 640w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Jeszcze raz postaw si\u0119 w sytuacji go\u015bcia, kt\u00f3ry nie otrzyma\u0142 dost\u0119pu do ekskluzywnego salonu. Opuszczasz hotel nieco rozczarowany tym, \u017ce nie cieszy\u0142e\u015b si\u0119 mi\u0142ymi dodatkami, kt\u00f3re ci obiecano.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zamiast czeka\u0107, a\u017c podziel\u0105 si\u0119 swoim rozczarowaniem online ze wszystkimi innymi, mo\u017cesz proaktywnie poprosi\u0107 ich o podzielenie si\u0119 swoimi opiniami, wysy\u0142aj\u0105c ankiet\u0119 i dzia\u0142aj\u0105c na podstawie tych opinii. Odpowiedz rozczarowanym go\u015bciom i poka\u017c im, \u017ce we\u017amiesz pod uwag\u0119 ich komentarze i unikniesz przekazywania ich skarg na bardziej publicznych forach. <a href=\"https:\/\/www.deepl.com\/de\/%E2%80%9Ehttps:\/\/insights.shijigroup.com\/pl\/tag\/zarzadzanie-reputacja\/%E2%80%9D\">Dobra i uczciwa reakcja kierownictwa<\/a> mo\u017ce odwr\u00f3ci\u0107 negatywne do\u015bwiadczenia i zwi\u0119kszy\u0107 lojalno\u015b\u0107.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Automatyzacja proaktywnej komunikacji pozwala usprawni\u0107 strategi\u0119 w ca\u0142ej organizacji hotelowej. Proaktywne podej\u015bcie pozwala zmaksymalizowa\u0107 mo\u017cliwo\u015bci marki w zakresie tworzenia wspania\u0142ych do\u015bwiadcze\u0144 go\u015bci na ka\u017cdym etapie ich podr\u00f3\u017cy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Chcesz dowiedzie\u0107 si\u0119 wi\u0119cej o tym, jak zautomatyzowa\u0107 proaktywn\u0105 komunikacj\u0119?<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><a href=\"https:\/\/www.shijigroup.com\/reviewpro-reputation\/\"><strong>Porozmawiaj z naszym zespo\u0142em<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>25 pa\u017a 2022 przez ReviewPro w Najlepsze praktyki Reagowanie na pro\u015bby i potrzeby go\u015bci jest podstaw\u0105 go\u015bcinno\u015bci. Jednak reaktywne podej\u015bcie ju\u017c nie wystarcza. Wielu hotelarzy przyjmuje obecnie bardziej proaktywne podej\u015bcie&hellip;<\/p>","protected":false},"author":45,"featured_media":29559,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[166],"tags":[201],"powerkit_post_featured":[],"class_list":["post-31180","post","type-post","status-publish","format-standard","has-post-thumbnail","category-strategia","tag-zarzadzanie-reputacja"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Proaktywna komunikacja z go\u015b\u0107mi i inne klucze do wspania\u0142ych do\u015bwiadcze\u0144 go\u015bci Proactive Guest Communication &amp; Key Strategies for Great Experiences &#8226; Shiji Insights<\/title>\n<meta name=\"description\" content=\"25 pa\u017a 2022 przez ReviewPro w Najlepsze praktyki Reagowanie na pro\u015bby i potrzeby go\u015bci jest podstaw\u0105 go\u015bcinno\u015bci. Jednak reaktywne podej\u015bcie ju\u017c nie Learn how proactive guest communication enhances satisfaction and loyalty. Discover key strategies to improve the guest experience in hospitality.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/insights.shijigroup.com\/pl\/proactive-guest-communication-and-other-keys-to-great-guest-experiences\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Proaktywna komunikacja z go\u015b\u0107mi i inne klucze do wspania\u0142ych do\u015bwiadcze\u0144 go\u015bci\" \/>\n<meta property=\"og:description\" content=\"25 pa\u017a 2022 przez ReviewPro w Najlepsze praktyki Reagowanie na pro\u015bby i potrzeby go\u015bci jest podstaw\u0105 go\u015bcinno\u015bci. Jednak reaktywne podej\u015bcie ju\u017c nie Learn how proactive guest communication enhances satisfaction and loyalty. 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