
How to Build Buy-In for a Successful PMS Migration
Most PMS migration articles tell hotels they need stakeholder buy-in. But if you’re a hotel GM staring at a migration project, that’s not particularly useful. Who should you…
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Less Order Taking, More Hospitality: Rethinking Hotel F&B
Digital ordering in hotels is often associated with faster transactions and lower staffing requirements. However, its operational value extends beyond efficiency. By removing repetitive tasks…
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Winning the Travel Advisor’s Eye Starts with GDS Content
You may think guests are the ones choosing where to stay. But in many cases, that choice is shaped by travel advisors and corporate booking systems. What they can find, compare, and…
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How to Start a PMS Migration: 6 Steps Before You Change Systems
Changing a PMS can feel like one of the biggest technology projects a hotel can undertake. It touches far more than the front desk: guest data, payments, distribution, point of sale, CRM,…
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Hotel Software Is Learning to Understand Intent
Artificial intelligence is becoming increasingly visible across hotel technology, but its presence alone says little about how deeply a system has changed. A chatbot can answer questions,…
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AI Won’t Replace Hospitality. It Might Save It.
The hotel industry has spent the last two decades digitizing nearly every aspect of operations. Yet somewhere along the way, many hotel employees stopped spending as much time with guests and…
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Hotel PMS Migration Is Really an Exercise in Operational Discovery
Moving a property management system to the cloud can look deceptively straightforward on paper. There is an existing system, a target platform, a migration date, and a defined implementation…
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Why Hotel Digital Merchandising Is Changing What It Means to Sell a Room
When we talk about personalization in hospitality, the conversation often starts with data. But my recent conversation with Javier Campo, SVP Europe, Middle East and Africa, Hospitality at…
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The Growing Cost of Technology Friction in Hotel Operation
For years, hotel technology decisions were largely framed around systems: functionality, infrastructure, integrations and replacement cycles. Increasingly, however, the more useful…
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