Welcome to the Guest Experience
Benchmark Report 2025 – Year
in Reviews
We are excited to announce that the Yearly Edition of the
Guest Experience Benchmark Report is finally here!
Discover how 2024 sets a new benchmark for hotel review
performance. This report analyzes 39M+ reviews from
11,200 properties across 61 sites and 68 languages,
offering key insights into guest sentiment and industry
benchmarks to drive strategic decisions.
Welcome to the Guest Experience Benchmark Report 2025 – Year in Reviews
We are excited to announce that the Yearly Edition of the Guest Experience Benchmark Report is finally here! Discover how 2024 sets a new benchmark for hotel review performance. This report analyzes 39M+ reviews from 11,200 properties across 61 sites and 68 languages, offering key insights into guest sentiment and industry benchmarks to drive strategic decisions.
Here’s what’s coming your way:
An in-depth analysis of the latest trends. We expanded our hotel sample to 11,200 properties and analyzed over 39 Million reviews to deliver key findings that impacted each region of the world.
For the first time we added key Survey data for 2024 such as NPS metrics at the global and regional level, as well as Survey Conversion Funnel statistics and Guest Behaviour Data.
The most comprehensive assessment of the shift in performance for the major departments and major metrics such as Value for Money.
We analysed 83 Million mentions to provide you with all the trends driving your Global Review Index (GRI). Time to boost your property’s reputation!
Discover how 2024 set a new benchmark for travel and hospitality with exclusive insights on guest sentiment and industry performance.
Here’s what’s coming your way:
- Global and regional data: We expanded our hotel sample to 11,200 properties and analyzed over 39 Million reviews to deliver key findings that impacted each region of the world.
- Survey data: For the first time we added key Survey data for 2024 such as NPS metrics at the global and regional level, as well as Survey Conversion Funnel statistics and Guest Behaviour Data.
- Department performance: Assessment of the shift in performance for the major departments and major metrics such as Value for Money.
- Key GRI drivers: We analysed 83 Million mentions to provide you with all the trends driving your Global Review Index (GRI).