Strategy
104 posts
What Hoteliers Really Need in 2026: Partners who simplify operations, not just more systems.Â
Hotels are not looking for more tools and additional systems, they have enough disparate solutions, integrations, and vendor relationships to manage already. What they need are committed partners they can trust to understand their needs, and guide them toward solutions that reduce complexity. …
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Beyond PMS and POS. Building a Connected Hotel Data Ecosystem
Hotels today operate increasingly complex technology ecosystems centered around their Property Management System (PMS), with Point-of-Sale (POS), payment, revenue management, and guest engagement systems generating vast amounts of operational and…
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Why Hotels Are Moving Toward Unified PMS and POS Platforms
Hotels have spent years investing in new digital tools, yet many properties still operate with disconnected systems behind the scenes. A hotel may have a modern PMS, mobile check-in, digital…
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How new OTA tax rules in Mexico are reshaping hotel operations in 2026 Â
In 2026, Mexico introduced a series of tax updates that are quietly transforming how hotels manage revenue generated through online travel agencies. While these changes do not introduce new taxes,…
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Hotels Can Win Visibility with Agent Engine Optimization (AEO)
Agent Engine Optimization (AEO) is redefining how hotels achieve visibility in a digital environment increasingly shaped by AI systems such as ChatGPT and Perplexity AI, as well as Google’s AI-driven search experiences. AI-driven discovery is…
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How Model Context Protocol in Hospitality Connects AI to Hotel Systems
The Model Context Protocol (MCP) in hospitality is emerging as a practical response to a structural shift in guest behaviour. Travellers increasingly rely on AI assistants to search, compare, and…
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Tech to serve the Guest, wherever they are
For decades, the promise of technology in hospitality has been centered around one word: efficiency. We’ve built powerful platforms to manage reservations, organize inventory, process payments, and deliver reports. And…
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When Innovation Becomes Friction: Rethinking Hotel Technology Decisions
There is a quiet moment in every hotel stay. It happens just after the door closes and before the suitcase is opened. In that moment, a guest decides whether the…
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How Agentic AI Is Driving the Property Operating System in Hotels
For more than a decade, much of hospitality technology strategy has centred on expanding proptech portfolios. Hotels invested in point solutions, piloted new tools, and layered integrations across increasingly complex…
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The Trust Dividend: Strengthening Hospitality’s Digital Integrity in 2026
The global hospitality sector is currently facing a digital crisis of unprecedented proportions. As we move through 2026, the boundary between a legitimate booking and a sophisticated cyber-trap has become…
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