Strategy
20 posts
FITUR 2023: Recap
FITUR is the leading tourism trade show for the Spanish and Latin American markets, showcasing the latest trends and innovations in the travel and tourism industry. Organized in January, it…
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5 Top Learnings for Hotel Tech from 2022
2022 started as a continuation, of this once-in-a-generation event, the COVID pandemic, but shifted mid-year and we finally got to see the beginnings of a resurgence in travel that, to…
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Social Bookings, The Next Frontier in Direct Revenue
A new trend in China is turning the “Direct Bookings” paradigm on its head. A hybrid model between third-party distribution and direct bookings is taking the market by storm requiring…
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Social Media Post Ideas for Hotel Marketing
A strong social media presence can go a long way to attract and persuade travelers to book a stay at your hotel. An astonishing 1.7 billion people worldwide use social networks (Statista.com,)…
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