Opinion
21 posts
Why Simplicity Is Becoming Hospitality’s Biggest Competitive Advantage Â
Guests rarely remember the technology a hotel uses. They remember how the people made them feel. The best hotel technology isn’t the technology guests notice, it’s the technology that quietly enables employees to deliver exceptional service. …
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What Hoteliers Really Need in 2026: Partners who simplify operations, not just more systems.Â
Hotels are not looking for more tools and additional systems, they have enough disparate solutions, integrations, and vendor relationships to manage already. What they need are committed partners they can trust to understand their needs, and guide them toward solutions that reduce complexity. …
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The hotel as common ground
As a sponsor of The 101 Best Hotels, an initiative showcasing the world’s leading luxury hotels and the people behind them, we had the opportunity to take part in the 101 Executive Summit 2026,…
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The Great Debate on Channel Manager, Switch and Direct Connect with Sebastian Leitner and Natalie KimballÂ
The hotel distribution landscape has evolved from an era of manual phone calls into a hyper-connected, often overwhelming digital ecosystem. Technical connectivity has become a commodity; the true differentiator for a…
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Winning the Modern Traveler and Hotelier Beyond the Lobby
At ITB Berlin 2026, the conversation shifted from simply automating old processes to fundamentally rethinking how service is delivered. In a session moderated by Lea Jordan at ITB’s Hospitality tech Track, industry leaders Wolfgang Emperger (Senior…
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Technology, Trust, and Travel Trends: Hospitality Takeaways from FITUR 2026Â
Another vibrant edition of FITUR has come to a close, and 2026 may well be remembered as a milestone year for the hospitality sector. Over just three days at Madrid’s IFEMA…
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ÖHV Congress 2026: Between AI Euphoria and Operational Reality
Last week in Linz, the ÖHV Congress once again brought together Austria’s hospitality industry. This year, the focus was clear: artificial intelligence, simplification, and the future of the sector. But…
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Hospitality Trends for 2026: Experience as the Operating System
What becomes clear heading into 2026 is that advantage no longer comes from isolated innovation. It comes from coherence. The hotels pulling ahead are not experimenting more than their peers;…
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Protected: Personalized and seamless: The future of guest experience
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Luxury Starts Within: People Who Make Hospitality Shine
I recently attended the Beyond Luxury Awards at the Fairmont La Hacienda Costa del Sol which we had sponsored, the event brought together luxury hoteliers from across Spain. Over good food and conversations, something struck me: there was barely any talk of technology or innovation.…
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