Posts by author
Jaime Delgado
12 posts
Director, Demand Generation. 10+ years in B2B/SaaS marketing across EMEA, APAC, and the Americas. Writing about conversion economics, pipeline strategy, and what actually drives revenue in B2B.
2025 Guest Experience: How Hotels Are Winning Satisfaction in a Year of Record Demand
The 2026 Guest Experience Benchmark reveals a hotel industry that continues to mature under pressure. Despite record tourist arrivals in several regions, guest satisfaction continued to rise. This matters because…
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When Art Meets Data: What Michelin’s Keys and Guest Reviews Really Say
Why do some of the world’s most celebrated hotels receive lower guest ratings than others with fewer accolades? The answer lies in how excellence is defined. As Michelin’s new Key…
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Defying the Peak: How Global Hotels Sustained Guest Satisfaction in Q3 2025
The Q3 2025 Shiji Global Guest Experience Benchmark reveals a narrative of resilience. Traditionally, the third quarter, coinciding with peak travel in the northern hemisphere, brings a dip in guest…
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Global Guest Satisfaction Hits Record Highs in Q2 2025
The positive trend in guest satisfaction continued in Q2 2025, pushing the Global Review Index (GRI) to a new record of 86.9% globally. This growth was driven by strong performance…
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Satisfaction Up, Volume Flat, What’s Driving the Divide?
The first quarter of 2025 offered a nuanced picture for the global hospitality industry. Analysis reveals continued growth in global guest satisfaction, measured by the Global Review Index™ (GRI). Indeed,…
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Hotel Reviews at ITB Berlin: How Travel Professionals Review the industry
Every year, ITB Berlin sets the hospitality industry’s pulse racing—not just because of the event itself, but because industry insiders turn hotel guests and critics overnight. Hotels brace themselves as…
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