Posts by author
Clay Bassford
9 posts
How Technology Transforming Guest Interaction in F&B
One of the great things about my role as Director of Pre-Sales at Shiji is that it’s given me the chance to see a wide range of operational styles around…
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Cloud Computing Hotel Technology: The Pros and Cons of Cloud Computing
It’s an unfortunate truth that hotels are sometimes behind the curve when it comes to adopting the latest technology. This makes sense, as hoteliers are first and foremost focused on the human side…
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Google Analytics for Hotels: Best Practices for Hotel Website Analytics
One of the most useful tools for a modern hotelier is website analytics. Not only can you figure out where your visitors are coming from (both in terms of location and…
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Design Thinking in Hotel Technology: Behind The Curtain
When you venture into the back-of-the-house in hotels, it’s surprising to encounter a battlefield of broken furniture, soiled linens, battered walls, and employees who look like they haven’t seen the…
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What is an Open API and Why Do Hotels Need Them?
If you’re a decision-maker at a hotel, you may not know what an API is or why it matters. But you should. While APIs are important to the work of…
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Insights from The Soap Man: Hotelier Wulf Van Alkemade
Wulf Van Alkemade, the Amsterdam-based hotelier, is a lot harder to track down than most in the hospitality industry. Google his name and you won’t find much. No Twitter. No LinkedIn. Barely…
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Social Media for Hotels: Best Practices For Getting Started
Much of online marketing for hotels today is wrapped up in a race for visibility. If a potential customer sees you, the thinking goes, they’re far more likely to book…
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Why Asset Managers Need Hotel Demand Management
Note: This is part 1 in a series of 5 articles following our recent Hospitality Management MBA Bootcamp at ESSEC Paris. The session on Asset and Demand Management was conducted by Alex…
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