Posts by author
Clay Bassford
21 posts
A Guide to Boutique Hotel Group Marketing Strategy in 2022
As many hotels attempt to chart a course into the uncharted territory of post-pandemic hospitality, Vienna House, the Austrian hotel group that is all about endless exploration, the European zeitgeist, and…
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Now is the Time to Innovate in Spa & Leisure: An Interview with IHG’s UK Spa & Leisure Director
It’s a time of great uncertainty in the hospitality space right now. Things we took as a given are no longer reliable. Metrics are changing, everything must be tested. Many…
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How Technology Transforming Guest Interaction in F&B
One of the great things about my role as Director of Pre-Sales at Shiji is that it’s given me the chance to see a wide range of operational styles around…
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The Year in Hotel Tech: 2020 in Review
The hospitality industry and the hotel tech has seen a year like no other in our lifetime. Standard operating procedures are out the window for many as we try to…
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How Your Hotel Can Excel At Guest Experience
What We’ve Learned in Our First Six Months GX Spotlight began with the mission to showcase inspiring hotels that are dedicated to creating unique guest experiences. What we’re especially impressed…
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An Exceptional Guest Experience Yields Exceptional Results for Edwardian Hotels
It’s common in today’s age of hospitality to claim a dedication to great guest experience and customer service. And indeed, we live in a time where truly excellent service is…
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How Eccleston Square Hotel Commands Technology to Deliver Highly Personalized Service
In 2010, 22 year-old Olivia Byrne was studying in the prestigious L’Ecole Hoteliere de Lausanne, one of the most renowned hospitality management schools in the world. As the daughter of…
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